BUILDING A GROUND BREAKING INNOVATION PIPELINE

With the acquisition of the new brands, Peroni, Grolsch and Meantime, Asahi needed to develop an pipeline of new ideas, innovations, experiences that would stand out from the crowd. To ensure the new ideas would resonate with target consumers, we took a design-led approach, starting first by exploring relevant consumer and market insights. We then facilitated collaborative workshops with input from brand teams and a diverse range of external contributors from film makers, fashion designers, glassware experts and bar industry tastemakers. The workshops led to over 100 project ideas and practical output that helped to bring the ideas to life. We are excited to watch them launch all over the globe over the next few years.

PROJECT INFO

Client: Asahi Ltd. / London

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