DESIGNING THE DRINKS OF TOMORROW
Given that the coffee industry is changing rapidly, our challenge was to generate new product ideas that really resonate and excite customers. So we explored the trends in the coffee industry and developed stimulus videos that brought the trends to life and facilitated idea generation workshops with a broad range of coffee and flavour experts. This created a wide range of new product concepts, including Costa's new Cold Brew range. Trust us; you'll love them when you try them.
Client: Costa / London
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