OPTIMISING THE BOOKING EXPERIENCE
Our challenge was to understand what is important to customers and how Radisson Edwardian could improve the sales and booking experience. So we spent time with target audiences to understand what was important to them and generated new ideas on the optimal booking experience. This enabled Radisson Edwardian to focus spend on the areas important to their customers and implement changes to their sales process.
Client: Radisson Edwardian / London
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